While I was working in-house at WIX.com we wanted to promote our e-commerce sites. So, we ran a contest: Submit your store and you could win a commercial starring NBA Hall of Famer Shaquille O'Neal. 

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After a huge buzz and 14,000 submissions, Shaq chose AgeOfBeard.com. 

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We wrote and produced this commercial that racked up nearly 500k views in less than 2 weeks. Sales at AgeOfBeard skyrocketed. 

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Wix.com changed a life.

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Here's the promotion / call for entries and the finished spot.