WIX + SHAQ
While I was working in-house at WIX.com we wanted to promote our e-commerce sites. So, we ran a contest: Submit your store and you could win a commercial starring NBA Hall of Famer Shaquille O'Neal.
After a huge buzz and 14,000 submissions, Shaq chose AgeOfBeard.com.
We wrote and produced this commercial that racked up nearly 500k views in less than 2 weeks. Sales at AgeOfBeard skyrocketed.
Wix.com changed a life.
Here's the promotion / call for entries and the finished spot.