BEATS MUSIC

MARKETING LAUNCH

As Director of Brand Marketing, I worked directly with Ian Rogers, Bozoma Saint John, Omar Johnson and Jimmy Iovine and was responsible for all communications coming from Beats Music.

 

This started with managing corporate partnerships with AT&T, Target and The Ellen Show. It also included managing external ad agencies, as as well as internal writers, designers, P.R. and social media teams... most of whom came from music and needed to learn the basics of adveritsing. I also concepted and ran massive event activations, television partnerships and teamed up with Beats by Dre for several sports and entertainment ventures.

 

In a few months we pulled off the most successful launch of a music streaming service ever. Just a few short months later, the company was bought by Apple. This is a highlight reel of everything we did and a few of the commercials we ran.

HOW WE LAUNCHED

VISION

SUPERBOWL: GOLDIE

© 2018 Rob Goldenberg. Thanks for looking.

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