POKER FACE: PANTIES
Party Poker was a client I landed myself. I sold, wrote, edited and helped direct the entire campaign.
At the height of the poker craze, online sites were everywhere. Each one of them sold themselves as “The place for players to play” by using poker champions to tout their sites. It was all very professional… and scary to the average player. This campaign took a site named “Party Poker” to a place where even the most rookie of rookies felt welcome. This did two things: It brought in throngs of new players while inviting experienced players to come feast on the their less-skilled tablemates. Numbers skyrocketed. The campaign went on. Congress banned online gambling