VANTELIN

This campaign won the business for the agency.

 

Vantelin is the largest maker of personal support braces and kinesiology tape in Japan.

For their U.S. push, they decided to leverage the popularity of the MLB in New York with a sponsorship of the New York Yankees and Mets.

They didn't have a lot of money but these short commercials were tied together with a line that appeared in the stadium and in all their communications around New York.

WE SUPPORT NY

© 2018 Rob Goldenberg. Thanks for looking.

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